Tag Archives: trade shows

Companies refine their marketing approach to weather recession

The electronic interconnect industry may have seen the worst of the economic storm. Inventories are being managed better than during the 2002 recession, and embedded electronics and high-end products still make for opportunities in the U.S. market. To emerge intact, though, electronics companies must take a savvier, more layered approach to marketing. “We’re seeing too […]

This is the best time to have this trade show!

“This year of course, we are gathering in challenging times, in the midst of a crisis that is strangling economies and businesses around the globe. Some may say that this is the worst time for a big trade show like this, but they could not be more wrong. This is the best time to have […]