Tag Archives: cost-cutting

Companies refine their marketing approach to weather recession

The electronic interconnect industry may have seen the worst of the economic storm. Inventories are being managed better than during the 2002 recession, and embedded electronics and high-end products still make for opportunities in the U.S. market. To emerge intact, though, electronics companies must take a savvier, more layered approach to marketing. “We’re seeing too […]

We Hear You: Managing the Downswing

We’re producing a series of articles on managing through this economic cycle that are serving as complementary resources to the IPC Executive Webcast Series. Topics for both include fortifying customer relationships, evaluating operational performance metrics, opportunities in solar and strategies for reducing overhead costs. Here’s some of the top business advice and insights I’ve heard […]